In any case, you as a marketer will need to target your customers and know your primary target market. Your primary target market is the main cluster of customers that you want to go for, the people who truly need your product and will buy it. So, how can you work on convincing your primary target market to be your customers, and how can you do it in the highly competitive but highly secretive world of the Internet?
Here are a few tips that you may want to follow as you start planning out your marketing strategy.
1. If you cannot find your primary target market, you will have to invite it to come out. If you have no time to search through forums and mailing lists in order to find the right people, then you can make them come to you. For one, you can fashion your advertising messages to be direct, as though you were asking the person reading them to find himself or herself in it. Examples of statements would be, "Are you in need of financial advice?" or "Are you losing money on your investments because of bad investing advice - or no advice at all?"
2. If you have time on your hands, then you will need to do some marketing studies and identify who your primary target market is. To identify it, you will need to start looking for it online, hanging out where it is, and studying its behavior. For instance, if you sell makeup online, then your primary target market might be teenage girls or young adult women. You may want to join forums for teens or young adult women, post some advice that may be useful to them (in order to show them that you have the expertise in the given field and that they can trust you), and then study how they talk and what they think about certain issues.
3. Avoid making a shot in the dark. The biggest mistake that many Internet marketers make is to start sending out emails to all their friends, families, friends' friends, families' friends, and friends' families. They think that their networking strategy will haul them a catch as they spread their net far and wide. The problem with such a strategy is that is a hit-or-miss method of getting the word out, not to mention close enough to be considered spamming. If you are planning to contact people about your product, make sure that they are already part of your primary target market, and not just anybody you chanced upon in the CC section of your email. This way, you directly address your market, and you do not risk annoying anyone with email that will most likely go straight to the recycle bin.
4. Always welcome feedbacks. Encourage your clients or contacts to email you with questions or critiques. Show how much you care about what they think, but don't overdo it.
Your job as a marketer is to make your prospects lives' better through your product or service, not to be their doormat. Practice using the tips mentioned here and watch your income soar!
If you would like to find more information about how you can successfully grow your network marketing business using the internet, follow the "Internet MLM Success" link in the resource box.
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